Freelancers enjoy working with quality clients and timely and secure payments. It is a strong marketing channel for freelancers to advertise their services and connect with employers easily. Upwork serves to connect talented professionals to jobs. Freelancers: Freelancers on Upwork advertise and provide different services (talents) to clients.Upwork’s customer segment consists of the following: Submit & Download DOWNLOAD HIGH-RESOLUTION PDF OF THE UPWORK BUSINESS MODEL CANVAS Upwork Customer Segments The Upwork Business Model can be explained in the following business model canvas: Advertising: Like other online services, Upwork sells ad spaces to generate additional income.After the initial connects are exhausted, more must be purchased from Upwork Some connects are given to freelancers for free at registration. Purchase of Connects: Connects are virtual tokens for freelancers to bid for jobs.A compulsory fee of 3% is charged on payments by all clients to cover administration and payment processing costs.For Payroll Services, 23% is deducted from the employee’s pay - 10% for Upwork and 13% for payrolling costs.Customized pricing based on the service level needed for Upwork Enterprise clients.$14.99 per month subscription fee for clients on Upwork Plus.Client profiles are designated as Enterprise clients by a badge. The service fee on Enterprise contracts is a flat rate of 10%.
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